Though you’ll often hear people referring to captions and subtitles interchangeably, the two are not exactly the same. The major difference lies in what aspects of the audio they convey. Captions convey all the audio in a video. This extends beyond dialogue to include sound effects and other non-speech sounds. They principally aim to accommodate those who cannot hear any audio at all. Captions can be open or closed: Open captions are always visible, and viewers cannot turn them off.Closed captions’ visibility is adjustable. Viewers can switch them on or off, depending on their preference. Subtitles, on the other hand, only capture dialogue. Their principal use is in the translation of foreign language videos and film, and for this reason, subtitles presume that the viewer can also hear the audio. With so much competition in the online video creation space, exploring new ways to keep your content competitive is important. Adding captions to your video content will help it reach more people and has many benefits. Below are some of the top benefits of captioning your videos.Captions and transcripts help your video’s SEO score and make it rank higher on Google. Search engines crawl for text, not video content, so having a text version of your video content will significantly increase its performance. Including keywords you’d like to rank for in your transcripts is a good practice.Making your content more accessible is not only the right thing to do, but it can also expand your audience. Individuals who are deaf or hard of hearing will be able to experience your content when you add captions. Adding captions to your videos will let users enjoy your content even if they can’t or choose not to use the sound on their device. Captions and subtitles can also help your audience understand your content better. You’ll ensure your message is clear, even if you cover complex themes or use niche add subtitles to video jargon. You can reach a larger international audience by adding captions to your videos. Non-native English speakers can follow along with your video easier if they have captions to reference. Captions grab viewers' attention and make them more likely to watch your ……

Video creators know that to create an engaging video, they must pull out all the stops to make it pop.‍But did you know that adding subtitles to your video can help increase engagement, too?‍It can!‍‍If you’re at the end of editing your video project, don’t hit export just yet. You need to make sure you know how to add subtitles to a video. And, you know, actually add them to your video before sharing it with the world. 😉‍If you’re not sold on the idea of adding text to your content, let’s look at why it’s a good idea to add subtitles to your video.‍Just so we’re clear, most video content creators use the words “captions” and “subtitles” interchangeably now. But that wasn’t always the case. Officially, “captions” encompass all of the sounds within a video.‍For example, if you watch a Tiktok video with captions enabled, you might read “[birds chirping” to indicate birds singing or “[engine revving]” to describe a revving engine in the background.‍Subtitles, though, are direct translations of the dialogue or narration in your video. You’ve likely seen subtitles featured in TikTok videos, Instagram Reels, and YouTube Shorts. They are quite popular and for a good reason: increased engagement. 🔥‍Also See: AI Description Generator tool for YotubeHere are five more reasons you should add subtitles to a video.‍Accessibility: Subtitles help make your video content accessible to all audiences, including those who are deaf or hard of hearing. Attract More Viewers: 57% of Americans say they watch video content in public places. Adding subtitles to your video allows this demographic to watch your content without disturbing their neighbors.Improve SEO: If you’re a B2B marketer, “improving SEO” is forever at the top of your content marketing strategy. Including subtitles in your video content can help with Google’s search engine indexing. Plus, videos have a higher chance of ranking in Google, like a 50x greater chance.Improve Comprehension: 27% of people watch videos with subtitles for better comprehension. Plus, subtitles can help content creators with thicker accents get their point across to their audience.Improve Watch Time: 42% of people say they watch videos with ……

As companies continue to expand their global reach, subtitles are becoming invaluable for the video content they’re putting out. Marketers, business owners and content creators alike can all benefit when they add subtitles to video. Subtitles make video content in different languages accessible through translations. They therefore offer an easy way to reach and engage greater international audiences. Knowing how to add subtitles to a video is a simple process. There are small variations based on the video platform that you’re using. Partners like Verbit can help to produce subtitles for you to make the process even easier.Professionals who are adding subtitles to their videos are reaping the benefits in a variety of ways. Whether you have international employees or your customers are based throughout the globe, subtitles are a helpful asset in:As businesses continue to embrace flexible work models, they’re finding that professionals can work from nearly anywhere. Teams are becoming more global and international as a result. With more meetings taking place online, subtitles provide professionals with the means to understand those communicating in different languages. Oftentimes, company videos or training sessions are conducted globally and those who add automatic subtitles to videos can ensure participants in different regions can engage effectively with content that is not in their native language. Video is being used to boost brand awareness globally. With 84% of marketers stating that videos helped them generate leads, why miss out on members of your target audience just due to a language barrier? Professional subtitles can be added to give any business video a global footprint, helping businesses share their marketing messages with greater global audiences or the opportunity to add subtitles to video increase their exposure, leads, revenue and more.As more conferences and events are held virtually, they’re attracting more global audiences. Subtitles can be used to ensure international audiences who speak different languages can comprehend the content and event dialogue. Subtitles can be implemented live to ensure live participation, but also after when clips are share……