ai commercialStudy finds gender and skin-type bias in commercial artificial-intelligence systems-rn
“What’s really important here is the method and how that method applies to other applications,” says Joy Buolamwini, a researcher in the MIT Media Lab’s Civic Media group and first author on the new paper. “The same data-centric techniques that can be used to try to determine somebody’s gender are also used to identify a person when you’re looking for a criminal suspect or to unlock your phone. And it’s not just about computer vision. I’m really hopeful that this will spur more work into looking at [other] disparities.”Buolamwini is joined on the paper by Timnit Gebru, who was a graduate student at Stanford when the work was done and is now a postdoc at Microsoft Research.Chance discoveriesThe three programs that Buolamwini and Gebru investigated were general-purpose facial-analysis systems, which could be used to match faces in different photos as well as to assess characteristics such as gender, age, and mood. All three systems treated gender classification as a binary decision — male or female — which made their performance on that task particularly easy to assess statistically. But the same types of bias probably afflict the programs’ performance on other tasks, too.Indeed, it was the chance discovery of apparent bias in face-tracking by one of the programs that prompted Buolamwini’s investigation in the first place.Several years ago, as a graduate student at the Media Lab, Buolamwini was working on a system she called Upbeat Walls, an interactive, multimedia art installation that allowed users to control colorful patterns projected on a reflective surface by moving their heads. To track the user’s movements, the system used a commercial facial-analysis program.The team that Buolamwini assembled to work on the project was ethnically diverse, but the researchers found that, when it came time to present the device in public, they had to rely on one of the lighter-skinned team members to demonstrate it. The system just didn’t seem to work reliably with darker-skinned users.Curious, Buolamwini, who is black, began submitting photos of herself to commercial facial-recognition programs. In several cases, the programs failed to recognize the photos as featuring a human face at ……ai commercialCommercial AI Use-rn
Many of the commercial uses have been shown to disproportionately effect black people, poor people, and people with disabilities. More broadly, the rapid proliferation of these tools has justify increased data collection and sharing, which is not yet regulated in the U.S. or meaningfully anywhere in the world. In light of this, EPIC has recently petitioned the Federal Trade Commission to promulgate a rulemaking “concerning the use of artificial intelligence in commerce” generally, as well as complaints urging investigations into hiring algorithms, housing screening algorithms, and scoring algorithms.In a 2021 article, FTC Commissioner Rebecca Slaughter wrote “As a Commissioner at the Federal Trade Commission—an agency whose mission is to protect consumers from unfair or deceptive practices and to promote competition in the marketplace—I have a front-row seat to the use and abuse of AI and algorithms. In this role, I see firsthand that the problems posed by algorithms are both nuanced and context-specific. Because many of the flaws of algorithmic decision-making have long-standing analogs, related to both human decision-making and other technical processes, the FTC has a body of enforcement experience from which we can and should draw.” The United Nations High Commissioner for Human Rights called on governments to “ban AI applications that cannot be operated in compliance with international human rights law and impose moratoriums on the sale and use of AI systems that carry a high risk for the enjoyment of human rights, unless and until adequate safeguards to protect human rights are in place.” The 2021 report also stresses the need for comprehensive data protection legislation in addition to a regulatory approach to AI that prioritizes protection of human rights. UN High Commissioner for Human Rights Michelle Bachelet explained: ̶ ai commercial0;The risk of discrimination linked to AI-driven decisions – decisions that can change, define or damage human lives – is all too real. This is why there needs to be systematic assessment and monitoring of the effects of AI systems to identify and mitigate human rights risks.” EPIC has long advocated for comprehensiv……
ai commercial5 Best AI Ads of 2024-rn
AI has been on everyone’s mind lately. Artificial intelligence became so widespread in 2024 that AI advertisements became a thing. It’s both scary and exciting at the same time. Let’s check out the best AI ads in 2024.Well, it’s tricky. On one hand, the brands have definitely loved playing with AI. From AI-generated digs between competitors to fully machine-generated videos, we’ve seen some very cool advertising campaigns.But can AI completely substitute humans in the advertising domain? So far, we have big doubts about that. Yes, novel artificial intelligence tools like ChatGPT can do things that were unheard of several years ago. We’re talking about text generation, coming up with ideas, providing basic storytelling, and, with the recently released Sora, a kind of medium-quality video ai commercial creation.Still, advertising is much more than just a final text or footage. It’s about understanding the audience, feeling the momentum, utilizing humor, and striking at the adequate timing. AI ad campaigns have their limitations, the human still reigns supreme. There’s a question of reputation too. AI-generated content may be good-looking, it may be well-made. But, at the end of the day, it’s still a niche thing. We’re yet to see people’s opinions on this kind of advertising. And with further regulation and marking obligation, the future of it in advertising remains to be seen. With all that being said, AI can be used as a great tool for enhancing creativity. We’re here to celebrate the best AI ads in 2024. Here they are.Why: to be one of the best AI ads you can openly go against it too. This paradox is at the core of the latest Dove campaign called “The Code.” The company delivers ai commercial a video fully generated by AI to provide a critical commentary on the negative impact this technology has on beauty and women’s self-esteem. Now that’s really clever. The video starts with a woman asking AI to generate a “gorgeous woman.” All the results are simply too good to be true and represent “distorted women’s images” per Dove. Then the video proceeds to show what the AI would generate if Dove was behind the process. We see a diverse representation of women as a result. Finally……
