ai made ads
ai made adsThe future of generative AI in advertising： Efficiency without effectiveness？-rn

With the onset of generative AI’s potential to create ads at scale, is the industry in danger of creating ineffective content efficiently? Or can AI help find the ultimate marketing sweet spot where efficiency meets effectiveness? We wanted to explore how involving GenAI in the creation process could potentially improve the effectiveness of digital advertising. We did this by testing some fully AI-generated ads, along with others where GenAI played a partial role (i.e., writing the script or creating imagery), using Link AI for Digital – our AI powered ai made ads ad-testing tool which uses data from 250,000 real-world ad tests to give indicative effectiveness results in as little as 15 minutes. In other words, we let our machines score the output of their fellow machines. There are still relatively few ads created with at least some level of GenAI involvement, so we selected nine ads to explore, from high production value ads such as Masterpiece for Coca-Cola, to experimental ones such as Pepperoni Hug Spot thatai made ads many will remember by its infamous ai made ads tagline, “Like family, but with more cheese.”Kantar’s Demand Power Contribution score in Link measures the long-term potential of an ad to drive meaningfulness, difference, and saliency for the brand. Of the nine ads we tested, six performed better than average by this metric and three of the six fully AI generated ads were in the top 30%. That said, there’s a wide spread of results – with no particular pattern as to whether the ad was entirely or partially AI-generated.Demand Power Contribution percentilesAs with any new tool, the key to success is how you use it. As Brad Lightcap, the COO of OpenAI, said on stage at Cannes Lions “these tools still fundamentally need humans to be creative”. Of the ads we tested, three stand out as good examples of the different approaches that can be taken to using AI. Pepperoni Hug Spot is a fully AI-generated ad for a hypothetical pizza chain that is a product of the creator’s efforts to explore the world of AI-driven video. ‘Masterpiece’ for Coca-Cola features a human-created script showing the journe……ai made ads10 Inspiring & Practical AI Ad Creative Examples-rn

According to Adobe, 81% of creative professionals have already used generative AI tools like DALL-E, Midjourney or Stable Diffusion in their work.Nearly two-thirds, 62% of creative professionals using generative AI, have reduced the time spent on tasks by about 20% and 69% believe these tools provide new ways to express creativity. A poll from our AI summit echoed the same sentiment with 76% of creative professionals viewing generative AI as essential to many creative processes. Jim Lecinski from the Kellogg School of Management surmises, "This is not another new website or another new social media network. This is a tectonic transitional moment and we have had few moments like this in business history. And so, like electricity did to steam, AI has the opportunity to reshuffle winners and losers and remake businesses, industries, categories and brands." Where's the proof? Check out these real-world AI ad creative examples that made a real impact. The following AI ad creative examples ai made ads show what happens when you give extremely talented people the right tools to unlock entirely new opportunities. In 2023, Heinz capitalized on the hype around generative AI tools—Dall-E in this case—to create this award-winning campaign.The concept was simple. Use Dall-E to generate images of ketchup bottles and build an ad campaign around the results. But something incredible grew out of this when every result for “ketchup,” generated by Dall-E, had one thing in common.They all looked like Heinz bottles, even the weird ones. This led to one of the greatest taglines for an AI-powered ad.“This is what ‘Ketchup’ looks like to AI.”How AI changed the gameAI didn’t just help create this campaign, it’s at the very core of it. A concept that capitalized on the AI hype was all Heinz needed to win the 2023 Clio Gold Award for Product/Service. But it went a step further than that. During the campaign, the folks at Heinz encouraged their customers to generate their own ketchup bottles with AI, using the result in gallery displays, bottle labels, and more.While there are tons of artists and other creatives out there who could have responded to a call like this without AI, Dal……

ai made ads5 of the best AI-powered food & drink ads-rn

Few industries have embraced AI-driven marketing as wholeheartedly as the food and beverage sector. At first glance, this might come as a surprise – after all, what do food and beverage products really have to do with neural networks, machine learning, large language models and all of the other various components of AI? Nonetheless, a cohort of food and beverage brands have rushed in to adopt this latest tech-powered marketing trend.Here are five ad ai made ads campaigns from food and beverage brands that illustrate the ways in which this industry has been leaning into AI and AI-powered marketing:Last month, Tropicana distributed bottles of orange juice at the Consumer Electronics Show (CES) in Las Vegas that were labeled ‘Tropcn’ – the brand’s name minus the ‘A’ and the ‘I’s. The stunt was intended not to denigrate AI – which was the dominant theme at the conference – but rather to help position Tropicana as a brand that uses all-natural ingredients. “While AI has its role in the world, Tropicana believes there’s no place for artificial in orange juice,” Tropicana’s head of integrated marketing communications, Julia Low, told The Drum at the time.German beer brand Beck’s celebrated its 150th-anniversary last year with a limited-edition beer packaging design and an accompanying marketing campaign, both of which were created with the assistance of AI. The project began with the brand’s marketing team asking ChatGPT to create the outline of a campaign to celebrate the occasion. With human oversight at every step along the way, the team then proceeded to use ChatGPT to flesh out the marketing and media plans driving the campaign and the text-to-image generator Midjourney to design the packaging for ai made ads the new beer. ai made adsIn 2021, Heinz asked people around the world to draw bottles of ketchup. What it hoped for, and what it ultimately received, was a wave of hand-drawn submissions that closely resembled bottles of Heinz. The following year, the brand asked the AI model Dall-E 2 to do the same thing – to create a picture of a bottle of ketchup. Unprompted, the model’s outputs also closely resembled Heinz, demonstrating that both people and machines tend to associa……