Amazon Prime Video is the retail giant’s answer to Netflix and while it’s definitely giving Netflix a run for its money, there’s still a lot of room for improvement. Recently, people have started questioning why they’re forced to sit through ads on Amazon Prime Video when it’s a service they’ve paid for. The reason why so many people see these ads in the middle at the start of every episode of a show they watch (and sometimes even in the middle of watching a title) is because of IMDB TV. Trust us when we say you’re not alone if you’re being interrupted often by ads that take you out of whatever show or movie you watch. Amazon amazon prime video ads Prime amazon prime video ads Video’s ads are especially annoying because these ads occur in between every episode.So, why is this happening? Well, to understand that first you need to understand what IMDB TV is. You can think of IMDB TV as an additional service or “channel” that’s provided to you as part of your Amazon amazon prime video ads Prime Video membership. Thus, when you’re browsing the Amazon Video app, not only will you have Amazon Prime Video’s catalog available to you but also the titles available on IMDB TV. IMDB TV has many great AAA titles available on it such as Patriot Games, O Brother Where Art Thou, Taxi Driver, Oldboy, Sherlock Holmes, Rushmore, Life of Pi, Lawrence of Arabia, Charade, Whale Rider, His Gal Friday, Spotlight, and Memento. That’s great, right? So, what’s the issue here? Thus, you could easily come across a title you like in the recommended videos section only to be assaulted with commercials because it was actually an IMDB TV title. You can only find out if a title is an IMDB TV title if you use Amazon Prime Video amazon prime video ads on a web browser (which very few people do). Sadly, no. While IMDB TV is definitely one of the larger culprits when it comes to Amazon Prime Video ads, the truth of the matter is that all of the titles from partner providers feature ads. Only Prime originals are the ones that don’t blast ads in your face every time you’re trying to watch something. If you try to watch a title that is not a Prime original and comes from a partner provider such as IMDB TV……
Amazon Prime Video will start showing limited advertisements on its shows and movies in India starting in 2025, the online retail giant announced on October 15, as it looks to bolster its advertising business.“We aim to have meaningfully fewer ads than linear television (TV) and other streaming TV providers. We will also offer a new ad-free option and will share the price of that option at a later date,” the company stated.Amazon, which bundles Prime Video with its Prime subscription service, mentioned that it is taking this measure to continue investing in “compelling content and keep increasing that investment over a long period of time”.Amazon, however, noted that it will not be making any changes to the price of Prime membership, which currently costs Rs 1,499, in 2025. It will also not impact Prime Lite subscribers, who currently have access to Prime Video’s full library of content, on any single device (TV or mobile) in 720p High-Definition with ads. amazon prime video ads“We will email Prime members several weeks before ads are introduced into Prime Video with information on how to sign up for the ad-free option if they would like” the company stated. amazon prime video ads Live event content such as sports will however continue to include advertising, it said.MX Player acquisitionThis development comes on the heels of Amazon merging two ad-supported streaming services – Amazon miniTV and MX Player – into a single service called Amazon MX Player. This follows the firm’s recent acquisition of certain assets from once-rival MX Player, including its apps and select content from its library.As Moneycontrol reported earlier, Amazon MX Player will be a key part of Amazon’s strategy to boost its digital advertising revenue in the country. The company has said marquee brands such as Mamaearth, Realme, Nissan, Lenovo and WhatsApp have previously either sponsored shows on miniTV, done brand integrations within shows or purchased advertising inventory.It’s worth noting that Prime Video has been offering ad-supported television shows from Amazon’s ad-supported service miniTV (now MX Player) on its service for several months now.These moves c……
It was only a few months ago that Amazon added ads to its Prime Video streaming service – that is unless you pay an extra $2.99 / £2.99 per month on top of your subscription (Australian viewers are spared for now). Now, it’s about to get worse.amazon prime video adsAmazon has revealed that three new types of advert will be appearing on its service: carousel amazon prime video ads ads, pause ads, and trivia ads – all of which aim to get your from Prime Video and onto Amazon’s main digital store front.Starting with the carousel format, when you encounter a commercial break on Amazon you might see this option, which allows advertisers to showcase several products via a “sliding lineup.” It’ll automatically pause when you interact with it, and unpause when the interaction ends. Next up are pause ads – the kind Hulu has had since 2019, and were recently added to YouTube. Rather than appearing when Amazon has scheduled a commercial break, pause ads will appear when you choose to pause your show or film. Amazon’s versions will link to products on its store, and will even give you the option to Add to Cart if you’re interested in buying it.Lastly, trivia ads will tell you facts about a product, and give you the chance to earn rewards by completing certain tasks – such as buying whatever is being advertised.The amazon prime video ads only saving grace is that these ads aren’t yet appearing in Prime Video, but Amazon has been highlighting them ahead of an upcoming ‘upfront’, which is when TV networks sell commercial space to advertisers. And if advertisers are interested then you’ll likely start seeing these kinds of adverts on Prime Video very soon – that is, if you choose to stay subscribed and don’t jump to a different best streaming service.Amazon Prime Video’s adverts aren’t just infuriating – they absolutely wrecked the viewing experience of Invincible Season 2 for me when I caught up on the show recently, as every episode had several ad breaks cutting up the flow – they’re also kind of scary.Assuming you’ve saved your details to……
