In podcasting, audio is king. But that doesn’t mean visuals don’t have a part to play. Enter podcast audiograms: a dynamic blend of your podcast’s audio excerpts set to a visual backdrop, often enhanced with captions and other interactive elements.In this guide we’ll dive deep into podcast audiograms, outlining what they are and how they can help, as well as actionable strategies to implement audiograms into your podcast marketing campaigns.Let’s jump straight in…Book Your Next Podcast Guest the Easy WayWith more than 70,000 members, MatchMaker.fm is the largest online community connecting podcasters & guests.Join MatchMaker todayA podcast audiogram is a short audio-visual snippet taken from your podcast episode. It combines a compelling soundbite with static images or a simple animation. Often, subtitles or captions are also added to the video for accessibility purposes and to catch the attention of viewers who mute their sound.The aim is to pique the interest of potential listeners, encourage existing ones to share your content, and ultimately drive more traffic to your full podcast episodes.Audiograms bridge the audio-centric world of podcasting and the visually dominated world of social media. They provide a way to overcome one of the significant challenges of podcast marketing – the difficulty of sharing audio content on platforms designed for text, images, or video. Podcast audiograms can amplify your reach and engagement in the digital space by transforming a piece of your audio content into a shareable video format.In our evolving digital landscape, video content continues to reign supreme. From TikTok videos to YouTube shorts, we’ve seen how video continues to dominate most social media platforms. The main reason is due to its engaging nature and easy-to-absorb information-rich format. As podcasters, tapping into this trend can significantly help your marketing efforts, and that’s where podcast audiograms come in.In 2018, Headliner, Audiogram Podcast a tool that helps podcasters create videos to promote their shows, conducted a study to test the effectiveness of audiograms. The experiment involved sharing a podcast epi……

Let’s talk audiograms! More specifically, the best podcast audiogram examples!Have you seen those enticing posts on social media, featuring images from a podcast creator you follow? They usually look like a video or reel with an audio wave graphic and a snippet of a podcast episode.They’re called podcast audiograms!An audiogram is a graphic that can be used on social media and elsewhere to promote your podcast. These images are usually simple, fun, and easy to create—and they’re another tool in the arsenal of great content creation strategies.In this article, we’ll go over what an audiogram is, how to make one, which apps you can use, Audiogram Podcast and why audiograms are a smart content creation strategy for social media.A podcast audiogram is a visual representation of a short audio clip from a podcast. There are a lot of podcast networks popping up all over the web and they are bringing with them an influx of audiograms simply because they provide a lot of benefits for podcasters.Audiograms are eye-catching. When it comes to images, a picture paints a thousand words, but when it comes to audio files, the possibilities are endless! As audiograms are naturally more engaging than static images or text posts, they’ll attract people who wouldn’t necessarily click on links. There will be more people hearing about your podcast and making a decision about whether or not they want to listen to it.Here’s an example of an audiogram from “The Donut Shop Online Marketing Podcast”. Creating podcast audiograms provides a helpful tool for listeners to retain the information they hear. In addition, audiograms for podcasts give you another way to connect with potential new podcast subscribers. If they haven’t listened to your podcast yet, fans will be more likely to check out your podcast and audio content after seeing an audiogram featured on your social media feeds.Podcast audiograms can be a really helpful way to deliver information, whether you’re providing a message to your audience or just sharing a lively conversation. You’ll be able to provide short poignant clips that deliver value from an episode without needing to listen to the en……

As a podcast creator, your product is almost exclusively audio (unless you create video podcasts, of course). So that can present quite a challenge when trying to promote it on the web.Most online channels—from Facebook and Instagram to YouTube, Twitch, and your own website—favor visuals. Not only are visuals prioritized over audio, but most modern platforms are optimized for video over static images.So what’s a Audiogram Podcast poor podcast creator to do?The simple answer: audiograms.By adding visual and video elements to your audio recording, you can exponentially increase the attention you grab for your show. Audiograms are a great way to make your podcast audio stand out and attract clicks.In 2016, New York Public Radio (WNYC) found that an audiogram Tweet got eight times as many clicks than a Tweet without audiograms. And one Headliner study tested two Facebook promotions of the Making Gay History Podcast—one with a static image, and one with an audiogram:(Image sources: Headliner)Turning that single image into an audiogram resulted in five times as much traffic for the same amount of ad spend!If you're recording audio-only shows, then sure audiograms are a great way to turn your podcasts into visual content. And, as we've just shown they're pretty effective. But, if you're recording a video podcast, we'd suggest an alternative approach,Since you're already recording footage, we'd suggest you post snippets of your video on social media instead. You can create TikToks, Reels, or Shorts which are all built to increase your reach and online presence. You do'n't even have to spend any extra time on this. With a tool like Magic Clips, you can repurpose your long-form recordings into shareable videos at the tap of a button. Magic Clips uses Ai to find highlights in your recordings and turns them into short clips.The length of a podcast audiogram really depends on its distribution channel. For social media, most podcast audiograms are short enough to capture their audience’s attention, and no longer. The best audiogram length is between 30-60 seconds. Any longer than that, and you risk your audience getting bored and scroll……