business videos
business videos20 Best Corporate Video Examples (And How to Create a Good One!)-rn
You’ve probably heard about the effectiveness of video content in communicating a message to your audience, so you might be considering producing an effective corporate video to promote your business and build brand awareness.However, if you’re still not fully convinced of the benefits of corporate video production or you don’t know where to start, looking at the work of other businesses for inspiration can be a good strategy.We’d like to give you a hand with that, so, in this piece, you will find everything you need to know about videos and their many benefits together with a list of the 20 best corporate video examples you can learn from to create your own.Let’s get started!“Corporate video” is a broad term that encompasses any type of video that a business or a brand can use to showcase their products and services, boost awareness of their organization, improve their transparency, share their values, and more. That’s why you’ll find not only the “traditional” company videos like testimonial videos, and training video production, but actually many different types of marketing videos, like animated explainer videos and promo videos, just to name a few key ones.That said, the ultimate goal of solid corporate video marketing is to promote a brand as a whole and invest the audience in its vision. However, there are several other aims that can be pursued with a top corporate video as well, such as:Launching a campaign or presenting a new product or service.Educating the audience about industry-related topics.Positioning the company as a niche expert.Attracting like-minded and qualified job applicants.Other than to help you achieve all the goals I’ve mentioned above, here are other excellent reasons why you might need to include corporate videos in your marketing strategy:Video marketing statistics show that 65% of people who view a video click through to visit the vendor’s website, 50% look for more information, and 45% contact a vendor after seeing an online video ad.Adding video content to your emails can increase click-through rates by 300%.96% of marketers agree that videos are crucial to ensure user comprehension of their product or service to u……business videosFull Business Video Guide: 7 Types & Examples to Learn From-rn
A business video is a type of visual content companies use to promote their goods and services, create awareness, tell their story, and more. All types of businesses, from small one-person operations to mega corporations, use video to drive interest, create awareness, increase sales, and more. Business videos can take many forms, including demonstration and product explainers, testimonials, FAQs, behind-the-scenes, and other types of videos. Rather than just telling your customers what your business is all about, business videos allow you to show them. Videos can be used to explain how you are solving a problem for your potential customers. You can also explain what your product or service is and how it works in more detail. Small businesses can use video and social media content to create interest and sell directly to customers. Nearly everyone is now carrying a smartphone and can view video content on the go as well as stream endless options at home. Many businesses are now taking advantage of this, with 91% of businesses using video as a marketing tool. Potential customers don’t expect expertly produced corporate content on every platform. Social media allows for videos to be more casual and accessible for small businesses. Video content can be used to showcase and sell products and services but also increase traffic to your website from social media, email newsletters, and other platforms. It’s easier than ever to create video content. Large television, newspaper, radio, and online campaigns can cost thousands of dollars. But now, you can create video content for businesses with just a phone, allowing you to upload videos to millions of people in just a few minutes. Other benefits of using business videos include: More engaging: It’s much easier to hold customers’ attention with videos than it is with large amounts of text on a website or marketing materials. Video is more effective for conversion: Video works well for converting into sales, with 89% of customers saying watching a video has convinced them to buy a product or service. Humanizing businesses: Business videos can provide a more human feel to a company and brand by showcasing employees, sharing values, and b……
business videos12 Types of Videos for Businesses-rn
Given the choice, would you prefer to read an article or watch a 2-minute video to learn about a product?Don't worry; you can be honest with us; we promise we won't take offense. Frankly, we'd probably lean toward the video option as well.We business videos mean, who doesn't love a good video?Unlike other communication tools, videos are easy to share and excellent for reaching a broader audience, conveying any message, resonating with your viewers, and building trust.That is why incorporating video content into your marketing strategy is a must. However, to do so, you must know what kind of marketing videos are best to share your company message. For that, we have gathered a list of 12 must-have video types for businesses.But before we start, let's learn why video content is so cool.Regardless of your company's message or target audience, video is a compelling way to communicate your message.Using video can increase your brand visibility, increase customer engagement, improve employee training, reach a wider audience and dramatically increase sales.But why are videos such a powerful tool?Here are some real statistics that show why videos are important for your business:Social video generates 1200% more shares than text and image content combined. 86% of marketers report that video marketing has augmented their website traffic. KISSmetrics found that videos containing calls-to-action produce 380% more clicks than other CTA methods. A recent study shows that 91% of consumers want to see more online video content from brands. Okay, now that you better understand why videos are a must for any business, it's time to learn the different types of videos so you canbusiness videos start creating your own. Company culture videosPromotional videosFAQ videosTutorial videosOnboarding videosPresentation videosTestimonial videosScreencast videosLive-stream videosExplainer videosSocial media videosPodcast videosYour company's culture and core values are what make it different and truly unique from others. That business videos7;s why company culture and values videos are so important, as they help you portray your org……