In today’s business sector, it’s common for startups to take advantage of digital trends while traditional corporations play catch-up. However, things are changing as larger tech companies embrace the value of strategic content while also working within a corporate structure.Corporations differ from other types of companies in that they issue corporate video production annual reports to their shareholders and abide by corporate bylaws. That’s why when it comes to producing content, corporations have specific needs that must be taken into account.This is especially true for video production. While many marketers today might understand the role that video plays in converting customers along the marketing funnel, video marketing for corporations often involves effectively communicating confidential information to internal stakeholders and employees — meaning the corporate video production process must be approached with a higher level of sensitivity.So, what are the rules of corporate video production? First let’s dig deeper into what defines a corporate video and the role it plays in building an effective video marketing strategy.A corporate video is essentially any video that represents a company or organization. It can be used for marketing, branding, or internal communication purposes, usually with the focus of conveying long-winded information in a more exciting and digestible fashion. Not only do corporate videos provide a better opportunity to promote a business, product, or service through higher SEO rankings, they also serve as a great way to establish credibility with your target audience. The old days of relying on speeches and presentations for corporate correspondence corporate video production are no more, as video proves to be a much more effective way of leaving a lasting impression and helping businesses grow organically.These videos help to communicate a company’s brand identity and establish a reliable and ever-growing customer base. Brand videos need strong visual themes as well as uniformity in design in order to be successful.Recruitment videos are used by the human resources department to showcase a company’s cu……

Corporate video production is the creation of videos by businesses for either internal purposes (onboarding, training, recruiting videos, etc.) or external marketing purposes (case study, ads, product demo, etc.). Any video content produced by a corporation comes under the umbrella term ‘corporate video production.’ Usually, a video agency or an in-house videographer produces these videos. You can have a look at the different types of corporate videos later in this article.A corporate videographer is a professional who specializes in video production for organizations. They are responsible for filming events, capturing company footage, creating marketing video material, among other duties.Here are three options to consider if you’re looking for a corporate videographer:Hire one in-house – This option is preferable if you foresee your company producing simple corporate videos in the long term. For more complex ones, you might have to choose option 3 below. Hire a solo freelancer – This option is more suited for one-time corporate shoots. Not only is it cheap, it also gets the job done. Hire a corporate videography agency – This option is ideal for complex shoots that require a larger team. It will cost you a pretty penny, but the results will be worth it. Below we share some of the best corporate videography agencies worldwide. A corporate videographer might have to:Plan a video shoot.Shoot video footage inside a company. Set up equipment, lighting, audio equipment, and props.Interview people in the office. Work on the final editing of a video. The best way to convince you why video production is important is to show you the stats. Wyzowl, a leading animated video production company, has been creating video marketing surveys since 2015 (their surveys are highly trusted). Here are their most recent numbers. The reports are pretty long, so let’s just focus on the highlights. 86% of businesses use video as a marketing tool.92% of marketers think videos are essential for their marketing strategy. 87% of marketers swore videos increased their traffic. 81% of marketers said video boosted their sales.96% of people watch explainer videos to learn more about a produc……

Consumers have limited attention spans. In fact, it's estimated that the average attention span shrunk from 15 seconds to only 8 seconds in the past few years. This fact underscores the challenge that many businesses face. How can you effectively convey your offering in a way that will resonate with your target audience, increase your brand awareness, and ultimately build trust? To accomplish this, marketers must be concise with their messaging and package it into an asset their future customers will consume. That's where corporate videography comes into play.Leverage the power of corporate videography by crafting high-quality, captivating videos that will leave prospective clients and customers in awe.This post will cover how you can effectively weave corporate videography into your digital marketing strategy. Before we dive in, let's look at what corporate videography is and how it can help your business.Corporate videography can share an internal or external corporate message. It is different from traditional video advertising because it is targeted to a specific audience rather than the general public. Corporate videography can be relatively easy if you have a good strategy.It is important to approach corporate video production with an organized plan of action and the right team that can help bring that plan to fruition. Whether you are already experienced in corporate videography or starting from scratch, it is beneficial to find a production team who can understand your vision and craft the corporate video project that you desire.These video projects can consist of the following:Training Videos – used to educate employees on how to do their jobsTestimonial Videos – highlighting a current customer's success with yourproductBrand Videos – sharing the company's mission and valuesExplainer Videos – showcasing how a product worksEvent Videos – recapping a trade show or corporate eventNew Product Videos – introducing a new product to the marketYou can use these assets in a variety of ways. Notably, internal video content, such as training videos or explainer videos, can be used to educate new team me……