Facebook offers online marketers a large selection of ad formats and placements featuring images, videos, and text to achieve all their different objectives. However, different ad formats and placements have different specs for image and video formats and sizes.Using the best Facebook ad sizes and Facebook ads specs is crucial for achieving your goals and maximizing your results.Therefore, we decided to organize all the necessary information for you in one place. This article contains all the up-to-date specs for every kind of ad Facebook and Instagram offer.The News Feed is the primary real estate for ads on Facebook and Instagram. You can show there any kind of ad: single image, single video, carousel, etc. Facebook ad sizes are different from Instagram's. Below you can find all the design specifications needed for Facebook and Instagram feed ads.Facebook Single Image ad is the oldest form of Facebook advertising. It supports a brief write-up, headlines, and a single picture with a link. You can use this ad for all ad objectives apart from those associated with videos.Facebook Feed image specificationsRecommended Facebook ad image size: The best size for a Facebook ad is at least 1080 x 1080 pixels, but it's best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.Recommended Facebook ad aspect ratio: 1.91:1 to 1:1. In general, ratios from 1.91:1 to 4:5 are supported. However, if you include a link, launch an Offer ad, or use stock images, you'll be limited to a ratio of 1.91:1.Minimum Facebook ad dimensions: 600 x 600 pixels.Recommended file types: JPG or PNG.Maximum file size: 30 MB.Aspect ratio tolerance: 3%.Panorama and 360° photos: you can also use panorama or 360° photos as image ads to create an interactive experience. Facebook automatically recognizes such photos through camera-specific metadata. You can check their article to learn which devices and apps you can use to create panoramic photos for Facebook ads.Facebook ad character limitPrimary text: Up to 125 characters will appear on the ad's preview. However, you are allowed to write longer pieces of ad copy. The viewer will see the……
Social media platforms are always changing, right? So what’s the best Facebook ad size to use in 2024? The truth is… it depends.Facebook facebook video ad specs offers four main types of ads:Each of these categories has many different placement options, from the main Facebook news feed to Reel video ads and everything in between. Plus, they each have their own Facebook ad size and other requirements to abide by. For a detailed overview of these options, check out this guide on Facebook facebook video ad specs ad tools.Here’s your complete cheat sheet of all Facebook ad image sizes in one place, organized by placement. Bookmark it, Slack it to your team, print it out for your secret “social media imposter syndrome” desk drawer folder… I mean, what?We cover each ad format in more detail below, but here is a quick overview of all popular Facebook ad image sizes at a glance.The Facebook feed is probably what you think of most when it comes to Facebook ad sizes. It’s the endlessly scrollable place to find all your friends’ status updates, photo posts, videos, and more — plus content from brands and Facebook Pages you follow.Facebook feed ads come in many styles, from carousel ads to single image or video ads, as it’s one of the most popular Facebook ad placements. The second item in a user’s feed is an ad, with more mixed between organic content as a user continues scrolling.Source: Insta360 on FacebookFacebook carousel ads allow you to showcase between two and 10 images, videos, or a mix of both and link each one to a separate URL. These are one of the most popular Facebook ad formats thanks to their versatility and having so many placement options across Facebook on desktop and mobile.One of the most effective carousel formats is collection carousel ads, which pull images and links from your connected product catalog to automatically generate relevant, conversion-focused ads for e-commerce retailers.facebook video ad specsSource: Insta360 on FacebookYou can create image or video carousel ads in each of these Facebook ad placements:Facebook Reels carousel ads function a bit differently than other ad types, though. There are two types:You can include up to 10 images, eac……
Facebook can be an essential sales channels for your ecommerce businesses, a place where brands meet shoppers as they spend time online.But maximizing brand success is more than selling on Facebook. You can also use Facebook as an advertising channel to push users back to your site, where you have more control over the experience and relationship.Ahead, discover the best size for Facebook ads, the right Facebook ad dimensions, and more important details to promote your business and reach customers on Facebook in 2024.Facebook feed ads are the platform’s main ad type. Users see these in their Facebook feeds mixed in with posts from their friends, groups, and pages. Facebook feed ads can be still images, panoramic shots and 360-degree photos, animated GIFs, and videos.Maximum file size: 30 MBMaximum image size: 600 x 600 pixelsResolution: at least 1080 x 1080 pixels; no maximum resolutionImage ratio: 1.91:1 to 4.5; offer ads and ads with stock photos must be 1.91:1Headline: 40 charactersPrimary text: 125 charactersDescription: 30 charactersFacebook carousel ads also show up in users’ news feeds. These Facebook ad types include two to 10 images or videos presented in a gallery or slideshow. Facebook carousel ads specs are similar to Facebook feed ad specs.Maximum file size: 30 MB for images; 4 GB for videosMaximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos, which can be up to 240 minutes longResolution: at least 1080 x 1080 pixels; no maximum resolutionImage ratio: 1.9:1 to 1:1 Headline: 40 charactersPrimary text: 125 charactersDescription: 20 charactersFacebook’s right column ads don’t display in users’ main news feed. Instead, they appear on the right-hand side of Facebook pages for desktop users. Mobile users don’t see Facebook right column ads.Some of the same Facebook ad size guidelines apply for carousel ads and right column ads. You can also add up to 10 visual assets, but Facebook will only display the first one for right column ads. There are some differences from Facebook carousel ads, though. The image ratio on your right column ads should be 1:1 and you’re limited to 40 character……
