Unless you went to film school, you’ve probably *heard* about B-roll…But you’re not sure what it means or how it applies to UGC. Right?Well, today, we’re setting out to change that. You’re about to learn all about B-roll and how it can make your UGC content even better–whether you’re a creator or a brand.Let’s get rolling! What is a B-roll? How did we come up with that term? I’m glad you asked! For your answer, we have to head to the days of old Hollywood:“B-roll” and “A-roll” were terms filmmakers used. They’d have one roll of film, marked “A,” that was the main storyline. They’d use a second film roll labeled “B” to cover any spots where A was spliced together, such as scene changes. The B-roll was vital because you could SEE the lines where the film was joined if they’d just played A. Playing the B-roll over top of the A-roll kept the story cohesive and intact. We free b roll footage no longer use film to make movies, but we still refer to anything that isn’t the main storyline–like cutaway shots, close-ups, or even shots that set a scene as B-roll. A-roll is still the main storyline we’re following. And you know what? It turns out that B-roll isn’t just great at hiding film lines–it’s also great at enhancing a story! I hope you enjoyed that little trip down memory lane! But what is B-roll footage today?In the context of UGC, a B-roll is anything you add to your main video to make the product seem more tantalizing OR keep viewers interested. Take this video, for example. The “A-roll” or main footage is her sitting and speaking directly to the camera. And yes, she’s fantastic on camera, but the video is SO MUCH BETTER because she’s included B-roll.Watch through the video and see where you can spot B-rolls free b roll footage included. Here are a few ones I spotted: 👆 All these elements make the video more exciting AND tell you something about the product.Other examples of B-roll you might use in UGC would be–doing close-up shots of the product, showing you using it, or showing people’s reaction to it. Of course, it depends on your main angle or A-roll, but thinking about what you want your B-roll to be and going out and shooting it will take your content to the nex……

free b roll footageWorking in video production you’ll eventually come across to the term “B-roll” (or B roll, or Broll). You’ll notice it’s a common term, and that everybody in the industry use it. But what is B roll?Essentially, it’s additional footage used to complement the main content, to improve visual storytelling and grant fluid transitions.B-roll can be really difficult, expensive and time-consuming to produce. Stock footage makes its entrance here, as a great cost-effective resource to overcome those hassles and still get compelling B-roll for your production.Let’s explore the meanings, uses and examples of B roll footage, and the ways stock footage can replace it.The term comes originally from the early days of TV broadcasting and film production, when motion imagery was shot using two 16 mm film rolls: A roll and B roll. The main content was in the A roll, and the secondary video, the one consisting in establishing shots, cutaway scenes, etc, was in the named B roll.Now, what is B roll in video production today? As you could expect, B-roll meaning hasn’t changed much. Although there’s no longer any “rolls”, the term still represents all the additional footage used to enhance the overall production value. This includes all the complementary shots that help better tell the story, to create better transitions, and to keep audience engaged.To achieve these purposes, videographers and filmmakers use B-roll methodically. It’s not just about having the right secondary footage, that is related to the main content and enhances it, but also about using it in the right way.To Add Richness in Content – B-roll footage is used to increase the depth of the main footage and improve storytelling. In a commercial video for a new office software, for example, creators will use custom-shot footage of the product in use, but also additional scenes of office environments and people working with computers, to put the product in context.To Cover Editing Tricks – Edition, when done wisely, can significantly improve the overall value of a video production. And creatives use B-roll to make seamless, smooth transitions and mask ……

If you’ve ever been drawn free b roll footage into a film, captivated by a documentary, or compelled free b roll footage to keep watching a video until the very end, you’ve likely been influenced by B-roll. And yet, it remains one of the least understood aspects of video production, especially for those who are new to the field.So, what is B-roll? Why is it so important, and how can it make a difference in your videos? This post breaks down everything you need to know about this type of footage and how to use it in your videos.B-roll is the supporting footage that is used with the main footage of a video.To start, you need to know the terms A-roll and B-Roll. The main footage (the central interviews, narrative, message, etc.) in your video is A-roll. So, as its name might suggest, B-Roll is the ‘supporting role’ to that main footage. It is there to add context, enhance the narrative, create interest, and hold your audience’s attention.In this example from a simple social media video, the A-roll would be the person talking to the camera. He’s narrating how to find the best free music for YouTube videos. And the B-Roll would be the supporting video clips that are sprinkled throughout the video that show what is being narrated. In this case, it’s a screen recording of the website he’s talking about.Overall it makes for a much stronger video than if he simply talked to the camera for 60 seconds. So, while the A-roll delivers the main narrative, the B-roll adds visual interest and enhances the visual experience for your audience. It helps paint a richer, fuller picture of the narrative by supplementing what’s being said with complementary visuals.Because it encompasses several types of supplemental footage, there can be some confusion around the term B-roll. But each of these kinds of footage serves a unique purpose for storytelling. Whether it’s a shot of a bustling city street while a news reporter narrates or a close-up of a chef’s hands prepping a dish in a cooking show, B-roll is used all the time across virtually every type of video. From YouTube videos to Hollywood blockbusters, this footage is an integral part of video production. So, to give ……