Given the choice, would you prefer to read an article or watch a 2-minute video to learn about a product?Don't worry; you can be honest with us; we promise we won't take offense. Frankly, we'd probably lean toward the video option as well.We business videos mean, who doesn't love a good video?Unlike other communication tools, videos are easy to share and excellent for reaching a broader audience, conveying any message, resonating with your viewers, and building trust.That is why incorporating video content into your marketing strategy is a must. However, to do so, you must know what kind of marketing videos are best to share your company message. For that, we have gathered a list of 12 must-have video types for businesses.But before we start, let's learn why video content is so cool.Regardless of your company's message or target audience, video is a compelling way to communicate your message.Using video can increase your brand visibility, increase customer engagement, improve employee training, reach a wider audience and dramatically increase sales.But why are videos such a powerful tool?Here are some real statistics that show why videos are important for your business:Social video generates 1200% more shares than text and image content combined. 86% of marketers report that video marketing has augmented their website traffic. KISSmetrics found that videos containing calls-to-action produce 380% more clicks than other CTA methods. A recent study shows that 91% of consumers want to see more online video content from brands. Okay, now that you better understand why videos are a must for any business, it's time to learn the different types of videos so you canbusiness videos start creating your own. Company culture videosPromotional videosFAQ videosTutorial videosOnboarding videosPresentation videosTestimonial videosScreencast videosLive-stream videosExplainer videosSocial media videosPodcast videosYour company's culture and core values are what make it different and truly unique from others. That business videos7;s why company culture and values videos are so important, as they help you portray your org……
Think of corporate videos as your secret weapon in the battle for attention. With the right strategy, you can captivate your audience, leave a lasting impression, and stand out.From telling your brand’s story to showcasing your products and services, corporate videos offer endless possibilities and help build trust with customers, prospects, future employees, and investors.We’ve compiled the best corporate videos that bring stories to life and offer a versatile platform to engage, inform, and inspire.What Makes It Stand Out: The Square Retail video by Vidico is an excellent corporate video example that educates sellers about Square’s new channel integrations. This powerful video communicates the ease of selling across multiple social channels without the hassle of opening recent locations.Their corporate video example shows sellers can use online media to find all their options and easily reach more customers. The explainer video focuses on the difficulties many small business owners face when expanding their operations across multiple channels.It then discusses how Square makes this process easier and more streamlined, showing off features like automated inventory management, order fulfillment, and built-in customer support. The images show how businesses can quickly get more customers with little work and how reliable Square’s platform is.Overall, the Square Retail video by Vidico is a great example of a corporate video. It has a clear message and beautiful pictures that help get the point across. Its seamless integration with existing platforms makes it easy for businesses to business videos expand their operations without incurring additional costs or disruptions in service. business videosWhat Makes It Stand Out: It is one of the best corporate video examples due to its vibrant visuals and sleek transitions. Vidico worked with Spotify to create a live-action brand video to showcase the power of their podcast platform. The brand identity was based on stylized settings, colored backgrounds, and key transitions.The creative message highlighted the two-sided nature of Spotify and Podcast Shorts – the creation and listening environments – featurin……
You’ve probably heard about the effectiveness of video content in communicating a message to your audience, so you might be considering producing an effective corporate video to promote your business and build brand awareness.However, if you’re still not fully convinced of the benefits of corporate video production or you don’t know where to start, looking at the work of other businesses for inspiration can be a good strategy.We’d like to give you a hand with that, so, in this piece, you will find everything you need to know about videos and their many benefits together with a list of the 20 best corporate video examples you can learn from to create your own.Let’s get started!“Corporate video” is a broad term that encompasses any type of video that a business or a brand can use to showcase their products and services, boost awareness of their organization, improve their transparency, share their values, and more. That’s why you’ll find not only the “traditional” company videos like testimonial videos, and training video production, but actually many different types of marketing videos, like animated explainer videos and promo videos, just to name a few key ones.That said, the ultimate goal of solid corporate video marketing is to promote a brand as a whole and invest the audience in its vision. However, there are several other aims that can be pursued with a top corporate video as well, such as:Launching a campaign or presenting a new product or service.Educating the audience about industry-related topics.Positioning the company as a niche expert.Attracting like-minded and qualified job applicants.Other than to help you achieve all the goals I’ve mentioned above, here are other excellent reasons why you might need to include corporate videos in your marketing strategy:Video marketing statistics show that 65% of people who view a video click through to visit the vendor’s website, 50% look for more information, and 45% contact a vendor after seeing an online video ad.Adding video content to your emails can increase click-through rates by 300%.96% of marketers agree that videos are crucial to ensure user comprehension of their product or service to u……
