Why do all the top podcasts publish video versions to YouTube? Because YouTube has 2 billion logged-in users (and growing), which makes it a powerful place to grow your audience. In fact, 43% of monthly podcast listener say they’ve enjoyed podcast content on YouTube in the last year, which means you probably have potential fans browsing YouTube for content like yours right now. All you have to do is turn your regular podcast into a video podcast.Fortunately, you are already doing most of the work. With a few small additions to your workflow, you can create engaging video podcast episodes (you may call it a vlog) that appeal to people who prefer video content.A video podcast – sometimes called a vodcast – is simply a traditional audio podcast with a video content element. The video element could be as simple or as complex as you like, but it often consists of a single static image or a video recording of the podcast hosts and guests.Here’s an example of a Castos original video podcast:Before we explain how to create a video podcast, let’s cover the benefits of video podcasting for content creators. This will help you understand why visual content is such a popular option.Humans are visual creatures. 30% of our brain is devoted to our eyes. And we particularly love faces. Infants begin to prefer looking at faces as soon as 24 hours after birth.That effect gets stronger as we get older because of the wealth of information we get from faces. According to some psychologists, facial features provide more data than spoken language. This means you can create more value for your audience and help them make deeper connections with your content by adding faces via video, as well as other visual elements.As much as we like podcasts, there are plenty of people who prefer to consume video content. This should come as no surprise, YouTube is the second largest social media platform. By adding a video element to your podcast, you gain access to a larger audience of potential fans. That’s exactly what happened to Andrea Raquelle, producer and content provider for the “Hey Frase” podcast. “Without video, we hit a plateau; we could not go past 10,000 [downloads],” she said. “Whe……

Podcasts are great, right? You can listen to them while driving, working out, and even while washing the dishes to make boring tasks a little more fun.But if you’re a podcaster looking to engage with your audience even more, video podcasting is the way to go. Video podcasting is a positive spin on the phrase: “Killing 2 birds with one stone.” Instead, it’s more like: “Feeding hundreds of birds with one feeder.” Here’s why: You’ll be creating one podcast for different kinds of consumers; some prefer to listen to you, and some prefer to watch you. So what’s better than putting them together as one?Since some of the most popular podcast platforms allow video and a lot of podcasters are sharing their podcasts on YouTube, it’s time to consider adding video podcasting to your content strategy.That’s where this guide comes in as your source on all things video podcasting, from the benefits it can have for content creators to the tips to get started and be successful.Let’s get rolling!A video podcast is a regular podcast but with a video recording element added to it. Are you asking yourself: Is a video podcast still a podcast? It sure is! A video podcast brings the same benefits as a regular podcast but adds a visual element, even if super simple. The video element of a podcast can be a static image, pre-recorded footage, or a video recording of you and your guests talking.Sure, podcasts began as audio-only formats. Through the years they’ve evolved to include visual elements to make content more engaging with the context of facial expressions, body language, and other emotions.An audio podcast is a program that can be listened to and is usually in the form of episodes. They work similarly to listening to a radio show, where people talk about topics, host interviews, or tell stories. A video podcast is essentially the same thing, but the creator adds a video element to complement the audio. Podcast to VideoThere are a couple of advantages and disadvantages to each as well. With audio podcasting, people have the convenience of listening to it everywhere they go while doing different activities. All they need is their e……

Contrary to how it may seem, a video podcast isn’t just a YouTube video. A video podcast is an audio podcast with video elements.Can you publish your video podcast on YouTube? Definitely! (And in fact, we’d argue that you should.) But starting a video podcast isn’t necessarily the same as starting a YouTube channel.The difference between a video podcast and a regular YouTube video is that the video elements are there to complement the audio feed with a video podcast. Podcasts are traditionally an audio medium, but podcasters have begun adding video elements to their audio format in recent years. Many video podcasts are the secondary format, with the more traditional audio show still being published across various audio-only podcast directories like Apple Podcasts (iTunes). Whether it’s essentially a slideshow to accompany your audio feed or a highly-produced video of your recording session (or somewhere in between), if your podcast has a video element, it’s a video podcast.Unlike other video content, a video podcast will also have an RSS feed. This is a site summary where distribution platforms like Spotify and Apple can pick up new content from your podcast host.Deciding to jump to video isn’t always the right move for every podcaster. While video has many benefits, such as greater engagement and easier distribution, it can also mean added production costs. You’ll need to invest in a camera, learn how to edit video, and make the time to manage additional content channel(s).If you’re just getting started and have a limited budget or time constraints, you may want to stick to an audio-only podcast. But if you’re ready to invest the time and resources into growing your podcast audience to the max, video can help you get there.There are millions of podcasts (over 3 million according to Listen Notes) out there. In that sea of audio content appearing in listeners’ podcast feeds, it can be hard to get them to click on your show.Because the podcasting world is so competitive and over-saturated, adding video elements to your show is a great way to differentiate yourself from your competition. Video podcasting is also a growing trend in the industry. Spotify recently launched video ……