product demo video
product demo video15 inspiring product demo video examples to help you drive results-rn
Before we get to the examples, letโs quickly go over the steps to create a product demo:Define your audience. Think about your target audienceโs frustrations, motivations, and favorite video platforms. For example, if youโre selling running shoes to a Gen Z audience, a short-form TikTok video might be the best format for a product demonstration.Set clear objectives. Every product demo aims to drive sales, but it can also meet other objectives like educating customers or creating brand awareness.ย Create a script and storyboard. Storyboarding is a key part of any video production process because it keeps your video focused. Plan out each scene and write an accompanying script to talk viewers through how product demo video your product solves their problem. If you use Descript, you can script and storyboard in the same place you record and edit your video.ย Choose a format and length. Consider how your target audience consumes content. If they prefer short-form videos, create sub-60 second vertical videos for Instagram Reels or TikTok. If they have time to invest in lengthier content, create longer landscape videos product demo video for YouTube and your website.ย Create product demo video a shooting setup. You donโt need a fancy studio to record a product demo video. You can film professional videos at home with your smartphone camera, its built-in microphone, and natural light. Video editing can do a lot of the heavy lifting.ย Record your product demo. Hit the record button and start filming your product demonstration. Give a 360-view of your product and show off its best features. Either record yourself throughout the video or add a voiceover after.ย Edit your video. Make product demo video your product demo video more professional with an editing tool like Descript. It lets you edit videos like a text doc, and you can also remove filler words in one click, enhance speaker audio with AI, record your screen, and more in one video editing platform.ย SlackWHOOPNespressoAppleRhode SkinYETISierra DesignHelloFreshMixpanelIKEA PlaceDuolingoHOKAHeadspacePipedriveย DescriptIf youโre creating a product demonstration video for a software company, you can focusโฆโฆproduct demo video20 Product Demo Videos That Will Teach You How to Do It Right!-rn
As every experienced marketer knows, people buy with their eyes. Meaning if they donโt have a clear idea of how a product or service looks and behaves, chances are they wonโt commit to a purchase decision. Thatโs where a great product demo video comes in.This fantastic style of video content offers audiences the next best thing to actually interact with your product โ which can be a powerful edge, especially when it comes to eCommerce.However, the most successful video demonstrations do more than just list a productโs main features: they also show the practical value and benefits that users can derive from it, and do so in really creative and engaging ways!In this article, weโve hand-picked 20 of the best videos out there, so that you can learn how to do it right from the very best, and weโll also cover the most frequently asked questions about creating your own demonstration video, to hopefully set you up for success!Letโs get startedProduct demos (also known simply as โproduct videosโ or โvideo demonstrationsโ) are videos that present a product or serviceโs most relevant characteristics to a potential customer. For brands, these videos are an opportunity to showcase their products or services in a fresh and engaging way.Because of their use of powerful visuals, creative animation, and compelling storytelling, theyโve become a reliable alternative to the traditional video commercial, while also providing an effective form of communicating the differential benefits of a product.Moreover, these videos present the best alternative to satisfy online shoppersโ curiosity about a product; eliminating any possible ambiguity that may keep customers from understanding what the product or service is like, and making a purchase.And they can do it in a lot of varied and interesting ways!If you want to truly understand what makes a great product demonstration video, you first need to know how to create one!1. Understand your target audience: Your audience is made up of real people, they’re not just numbers on your screen. So, you need to get familiar with their needs, pain points, motivations, and favorite video platforms to craft a piece that resonates with them.2. Define youโฆโฆ
product demo videoHow to Make a Product Demo Video that converts (+Free Template)-rn
Did you know that by the time someone is looking for a product demo video, theyโre already very keen on the idea of buying that said product? In fact, thereโs a good chance theyโre already sold.Research by Think With Google found that over 50% of internet users look for videos related to a product or service before visiting a store, making it crucial for businesses to invest in product demo videos. Without a compelling demonstration of your product, you run the risk of losing potential customers to competitors that have invested in video marketing.You may already have a good idea of just how important video marketing is and the impact it can have on driving sales. But, creating a product demo video might seem intimidating if you’re not familiar with the process. That’s where this guide comes in! In this article, weโll provide you with the necessary resources and skills to create a top-notch product demo video that will help you showcase the unique features and benefits of your product.In a nutshell, a product demonstration video illustrates how your product works by showing it in action. This can be a compelling way to communicate the value of your product to prospective customers and persuade them to make a purchase.In fact, product demo videos are one of the most popular types of instructional videos out there โ and for good reason! Plus, knowing how to make a product demo video is a skill that will serve you well across a wide range of industries and professions โ maybe even all of them! Whatโs more, you don’t need to be a video expert to create an amazing demo video! With the right tools and a bit of planning, you’ll be well on your way to creating a stunning video that showcases the full potential of your product.In this guide, we’ll break down the process of how to make a demo video into four easy steps, so you can create outstanding video marketing content. But first, letโs take a look at some of the other ways businesses can benefit from demo videos.Weโve said it once and weโll say it again: product demo videos are an effective โ possibly the most effective โ way to showcase a productโs features and use casesโฆโฆ