Video plays an important part in social media strategy as  I explained in my recent blog post.With video getting 59% more engagement than other post types and Mark Zuckerberg saying “video is critical for the future”, it’s well worth embracing video.  However, not all entrepreneurs like to be in front of the camera and for this reason, many businesses are not using video.The good news is that video can still be used effectively, using images and text, without having to show your face.  You can create eye-catching videos with an array of backgrounds using still images or moving images.  Then overlay your text but not too many words on each slide so the reader has time to take them in.  Music can be added too if required.I tend to make mine 1-3 minutes for Facebook, Twitter and Linkedin.  Instagram needs to be one minute or less if using in the IG feed but you can make them up to 10 minutes if using on IGTV.These animated videos are perfect for:Blog teaserAnnouncing forthcoming productLists of tipsTutorials and how-tos eg. showing how to make a recipeShowcasing your productsQuotesYour breaking newsAnnouncing your latest offer/Black Friday dealsDaily hashtags themes in your Facebook Group or on your Page.Here are five great apps for helping you create eye-catching short videos for your social media accounts.HeadlinerA great app for creating social media videos from your current content.  Just upload your blog, text or longer form video and customise. social media video appsHeadliner is also ideal for creating podcast promos as you can upload your audio file (the app will import up to 10 mins) using their Audiogram Wizard.Once uploaded you can then choose the snippet of audio you want in your promo (and even get a transcription). The free option is great but you can upgrade for more options from $12.95/month.Ripl Ripl offers a wide variety of templates that you can customise with your brand colours, fonts and own photos.  I like the ‘Daily Inspiration’ such a ‘Ideas’, ‘#Socialsaturday’ or ‘#WisdomWednesday’.  Upgrade gives you options such as longer videos, more designs, own music and scheduling.  The app is easy to use and you can create a video in minutes.You ……

Do you find yourself working tirelessly, but your business still struggles to gain attention on social media?May be it’s time to shift your approach from hard work to smart work. To succeed on social media, it’s not enough to simply create image and video content; you must also analyze which social media apps are most effective for your business.With the rise of social media video apps on ios and Android, choosing the profit making app and creating a professional social media video can help you connect with your target audience.We can’t fulfill this demand on your behalf but for sure can help you to catch the right train that takes you to the desired destination.Thus, today we’ll explore 7 popular social media video apps that can help to build a social network for your business and take it to the next level.Social media has revolutionized how we consume and create content; video is no exception . Here are 7 of the most popular social video apps to create and share your video and why they are important in doing so.When it comes to social media content, Instagram with over 1 billion active users, is a huge platform to reach potential customers.The platform has become more video-centric and a short video maker in recent years social media video apps. This happened due to the introduction of Instagram Stories and Instagram Reels. Instagram Reels, in particular, has revolutionized how people create and consume short-form video content on the app . Users can create and share 15-second video clips accompanied by music, text, filters and video effects, and other creative elements . Thus, making it ideal for creating quick and impactful marketing messages.Thanks to the availability of multiple advertising options like video ads, sponsored posts, and influencer marketing campaigns, Instagram has emerged as one of the leading video editors and makers for brands and businesses.In addition, businesses can benefit from detailed analytics, such as views, engagement rates, and audience demographics, to monitor their performance and fine-tune their strategy accordingly.Thus, Instagram has become one of the best video apps for social media marketing for anyone lik……

Social media marketing is vital in reaching today’s consumers in this tech-driven modern world, and while they social media video apps say a picture is worth a thousand words, imagine how much more social media video apps valuable a video can be. Combine the two — social media and videos — and you have a powerful opportunity to grow your brand via innovative marketing tools.Though learning how to beyond basic posts can seem like a daunting task, small businesses can take advantage of video applications to quickly and easily create short videos or GIFs to share on their social pages. The top apps offer simple ways to create visually compelling and engaging stories about your brand or product to showcase on social media.>> Read next: Whether you’re trying to create viral content or inform your audience about products and services, videos can help you get the job done. In recent years, video creation and editing have evolved to become more accessible via computers and smartphones than ever before. In fact, there are several useful apps to choose from in the Apple App Store and the Google Play store. We’ve narrowed the list to seven to help you select the video-making tool that best suits you and your business. Canva has been a popular graphic design tool for years. It’s used by individuals and marketing professionals — who aren’t necessarily graphic designers — to make stunning flyers, social media posts, business cards and more. Canva offers exclusive features that make designing marketing materials a fast, user-friendly and enjoyable experience.  Canva has two great features that make it stand out for video creation, the first of which is its extensive library of templates. These templates are a great time-saver for quick video projects and a good starting point for new users. The second feature we love is the program’s drag-and-drop tool. This allows for straightforward editing regardless of your experience level, which saves you time as well as money, because your business will not have to hire someone with advanced editing skills.Although you can use the free version of Canva to create videos, subscribing to Canva Pro enables better functionality, like the ability t……