Last Updated: August 27, 2024Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes.To simplify marketers’ efforts, we created a complete guide of every single social media video spec and advertising video dimension.Before we start, here are some additional resources that keep the information in one place:Easily reference our social media video specs in our always up-to-date Google Doc.Check out our social media image sizes guide for help on static images.Want to get better results with video? Download our social media video content workbook.Find more information about Sprout-supported files and sizes in our Help Center.We’ve gathered data on each social network’s specific video sizes and specs. Simply click the links below to jump to your desired network:FacebookInstagramTikTokTwitterYouTubeLinkedInPinterestSnapchatFacebook video is consumed at social media video higher rates each year, so it’s no wonder why so many marketers search for the correct Facebook video specs.There are simply so many types of videos you can share on Facebook and the platform updates its design frequently. Each video format has different dimensions and specs, which can make it confusing to know whether or not you’re uploading the correct format for organic or paid posts. Follow the specs below to optimize your posts.The most common type of video on Facebook comes from shared posts. This type of video lives in your Facebook Feed, and can be shared by brands or your friends. While it’s not as easy to get organic reach on Facebook, it’s still a viable way to share video.You can choose between two video orientations: Landscape and Portrait. Here’s a look at the video specs for both.Video GuidelinesResolution: 1280×720, 720×1280Minimum width: 1200 pixelsAspect ratio: 16:9, 9:16Max file size: 10GBRecommended video formats: MP4, MOVVideo length: 1 second to 240 minutesBitrate: 256kbpsFrame rate: 30fpsSprout GuidelinesSame as above, except:Max file size: 3GB max in ……

“Social video” is the topic du jour for publishers, brands, marketers, and anyone else looking to find social media video success on social media. Throughout the last year, we’ve seen the pivot to video become the focus of most organizations seeking online success. It’s no surprise, as social video has grown to be the most popular and widespread content on social media. And has shown itself to be the most effective for driving engagement and growing audiences.But none of that really answers the question: what is a social video? Let’s break it down.Effective social videos are short! The most successful – viral videos with over 1 million views – typically last between 30 seconds and 1 minute. This doesn’t leave a lot of room for in-depth subjects, but it is just social media video enough space to quickly tell a single story! Or to focus in on one big highlight, be it entertaining, informative, or affecting.While short and viral typically go hand-in-hand, not every social video does (or even can) go viral. In fact, only 1.2% of videos on Facebook get over 1 million views. There’s simply no way to guarantee or predict that a piece will go viral. But we analyzed thousands of videos and determined some shared features and best practices that increase your chances.Social media is all about audience – the audience you have and the audience you want. Social video is aimed at both groups. The hope is that as your current audience engages with content, interested users from their networks will be drawn into the fold.This means crafting content that your core audience looks to your organization for, as well as content that taps into their other interests. You also need to pay attention to the habits of your audiences. When are they online? What types of content to they respond to the most? Make sure your subjects are aligned with what your viewers most enjoy. And make sure your metadata – like titles, descriptions, and tags – are robust and descriptive, driving up your video SEO so your content is showing in the searches of new viewers.This one might feel obvious, but social videos are specifically designed for social platforms. It is not just a TV ad uploaded to……

Why did the social media marketer bring a headlamp to work? Because they’re about to social media video shed some light on 17 social media video tips! (And no, it’s not because they forgot their ring light at home.)This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today.Psst: If you really want to dive deep into the social media video game, you need to take Hootsuite’s Best Practices for Social Video course.When creating video content (or really any content) for social media, you need to start with a strategy.Define your goals, target audience, and key message before creating any type of video content. Your strategy should guide your content creation process.Creating video content without a strategy is a little like heading into the woods without a map. You’ll end up somewhere, but it likely won’t be where you want to go.Social media platforms like TikTok and YouTube use algorithms to determine which content is shown at the top of the feed. These algorithms mimic other search engines, like Google.That’s why it helps to optimize your content with social SEO tips in mind.Standard SEO practices, like conducting platform-specific keyword research, should be a vital part of your strategy. Not only is social SEO beneficial for your channels, but it can also help you to brainstorm content your audience actually wants.But don’t stop at keyword research. Make sure your content matches your audiences’ search intent. Make your titles and tags as clear as social media video possible. And organize the words in your caption thoughtfully.If you’re still not convinced this is the way to go, take a look at this social SEO experiment we did!If we know anything, it’s that human beings love a good story. You can trace our penchant for narratives back to the Stone Age, literally reading the writings on the wall.All those cavemen way back when couldn’t be wrong, which is why having a clear narrative is one of the greatest social media video best practices.Craft your vide……