With platforms such as TikTok and Instagram at the peak of their popularity, it& video ad#8217;s no surprise that video consumption has skyrocketed in recent years. As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose. So, to help advertisers, I decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.To make a video ad effective, you will first need to define your goals, create a storyboard, and of course, invest in high-quality video production. Using professional video editing software is also necessary if you want tovideo ad produce polished, engaging content that captures the audience’s attention. However, knowing your audience is key! Since it impacts the entirety of your strategy. So let’s take a look at how you can make video ads that truly resonate with your target audience and achieve great results.The beginning of a video ad is crucial for grabbing the viewer’s attention. Many platforms like YouTube, for example, serve users skippable instream video ads. These ads have a skip ad button that appears five seconds after the video ad plays. This means that most of the audience only watches the very start of the video.Similarly, the three-second social media rule also suggests that you need to draw in the audience within the first three seconds of a video without giving out too much information. In other words, a video ad needs to have a compelling hook at the very beginning to be successful and keep the audience watching. An introductory hook can be one of the following:The ideal length for video ads can vary, depending on the platform, product/service in question, and target audience. However, a general rule of thumb is to keep video ads as concise and compact as possible. While video ads for in-depth product presentations can last up to 2 minutes and still be effective, short-form video advertising is much more likely to leave a lasting impression. So, ads up to 30 seconds are generally more i……

Are you ready to see some of the most epic, unforgettable video ads ever made? Whether you’re a marketing pro or just a fan of creative content, you’re in for a treat. We’ve scoured the internet and curated a list of 21 ads that will blow your mind, make you laugh, and maybe even tug at your heartstrings. So get ready to be wowed, because these videos are nothing short of legendary. Sit tight and let’s get into it!Here are 21 of the best video ads of all time (in our humble opinion!)Entrancing animation and a voiceover by famed British actress Emma Thompson combine to quickly suck you into the story of Rang-tan. In the video ad, an adorable orang-utan leaps around a little girl’s bedroom. But what starts out as a Dr.Seuss-style rhyme quickly turns dark…when we discover the reason why the rang-tan is there: Her habitat is being destroyed by the palm oil trade. The vortex-like emotional pull of the ad helped it rack up more than 65 million views across TV and social media. This video ad is also credited with lifting the Iceland brand from seventh to second place in talkability score among supermarket brands, after they promised to stop using palm oil in their products. Our Insight The emotional resonance of “Rang-tan” lies in its ability to blend captivating animation video ad with a powerful environmental message, evoking empathy and prompting viewers to reconsider their consumer choices. With its bright colours and cute characters, animation is a natural way to capture peoples emotions. Expert Tip ‘Feels’ move the needle. Incorporate compelling storytelling and socially relevant themes into your advertising campaigns, and you’ll create a deeper connection with your audience – inspiring meaningful action and brand affinity.In this 90-second faux movie trailer, a regular guy (played by movie star Josh Duhamel) stumbles onto a dangerous conspiracy. A global conglomerate of French fry makers don’t want anyone else to sell fries, including Taco Bell’s mouth-watering new nacho fries. And once he starts asking questions, it quickly becomes too late. Our mild-mannered hero is soon going up against “Big Burge……

Social media has never had so many video ad placements available. Keeping track of your brand and performance marketing options on all of the platforms can be overwhelming, especially when it comes to video marketing.We’ve created this always up-to-date guide to showcase the most popular video ad placements across all of the major social media platforms. Below, you’ll find platform details, video specs, dimensions, formats, and some creative best practices to make your social media video marketing a breeze. Get to know them before starting the video production process.As user demographics have diversified and grown over the last twenty years, Facebook has remained on top as the most widely used social media platform. This makes the channel a great option for every organization aiming to drive awareness, engagement, and conversions with every kind of consumer. For any objective, with any audience, Facebook has an advertising solution to meet your needs.Since their big pivot in 2video ad015, the text and image-heavy social platform has proliferated with video content. For your brand to stay fresh, feel relevant, and make the greatest impact, you need to produce a constant stream of iterative video ads. As Facebook eases barriers to entry for organizations of all sizes, video content will help you stay afloat in a sea of competitors vying for attention.Facebook has developed a suite of creative ad placements to help support your video marketing initiatives. But if you’ve poked around Facebook’s Ads Guide, you’ll know these offerings can be a little overwhelming. For a more digestible entry point to wrapping your head around marketing on Facebook, we’re highlighting four Facebook video ad specs and placements that can make the greatest impact on your campaign objectives.One of the essential Facebook ad specs to know is for Feed ads. The Feed is the first thing users see and interact with when they open Facebook. While the platform has evolved through the years, browsing through your Feed is still the primary experience of using Facebook.Both organic and paid in-feed ads will appear in a user’s personalized feed as they scroll. Like any content on the platform, users can engage wi……