YouTube Shorts is YouTube’s answer to the growing popularity of short-form video content, similar to platforms like TikTok. These videos are designed specifically for mobile viewing, featuring a vertical format and a maximum length of 60 seconds.Initially tested in India, YouTube expanded Shorts globally after TikTok was banned in several countries. The platform quickly gained traction, becoming a core part of YouTube’s content strategy, and now boasts billions of daily views, offering creators a new avenue to reach audiences with short, snappy video content.There are 921 million YouTube Shorts, as of June 13, 2024. That is 24 million more compared to a month ago.There are 3.86 billion standard videos on YouTube and an additional three-quarters of a billion Shorts, with both types of video seeing explosive growth. This doesn’t come as a surprise, considering the growing importance of video marketing.youtube shortsAlthough the trend has been gradually slowing down since the middle of 2023, over 20 million Shorts are added monthly. If this trend continues, the one billionth Short is going to be uploaded in September this year. By the end of 2024, there could be as many as 1.08 billion Shorts, and up to 1.5 billion by the end of 2025.Approximately 25 million new Shorts are added to YouTube each month. The number of channels also increases by about 1 million each month.Between May and July 2022, there was a notable rise in the number of Shorts uploaded, followed by a sharp decline in August and September of the same year. This decline is likely due to the increase in spam and the August update from YouTube to combat such spam by requiring all channels to have a minimum of 1,000 subscribers and 4,000 watch hours to monetize their videos.In February and March 2024, YouTube removed over 2 million Shorts accounts.YouTube CEO Neal Mohan revealed in a YouTubeyoutube shorts blog post that Shorts is averaging 70 billion daily views as of February 2024. That’s a 40% increase from the 2023 report when he reported that YouTube shorts were receiving 50 billion views per day.Following this trend, YouTube Shorts get 75 billion daily views, according to my estimates.……
What are YouTube ShortsYouTube Shorts StatisticsThe Future of YouTube ShortsOptimizing your YouTube Shorts for SEOCreate catchy YouTube Titles with a YouTube Title GeneratorCreate SEO-Optimized YouTube Descriptions with a YouTubeyoutube shorts Description GeneratorMake your YouTube Short More EngagingStart Creating Great YouTube ShortsIn September of 2020, YouTube announced that it was offering a short-form video feature, called YouTube shorts.YouTube released YouTube Shorts in India before rolling it out to America and 26 other countries by March 2021.You can find this feature in the ‘shorts’ tab on the YouTube app on your mobile. On Desktop, you will see a shorts section on the homepage and on the navigation on the left:youtube shortsHere’s one of our YouTube shorts video ranking #1 for the term ‘Social Media Marketing Statistics‘ (under the two ads).Alright. Now let’s have a look at a couple of YouTube Shorts statistics worth knowing:YouTube gets about 25 percent of the global mobile traffic;YouTube is used by 1/4th of the world population;More than 2.3 billion subscribers regularly visit YouTube every month;YouTube Shorts got 3.5 billion daily views in 2020;YouTube Shorts are viewed over 70 billion times every day in 2024! (huge jump from 2020)$100 million in funding on YouTube Shorts went live in 2021 to encourage content creators on the platform;About 25.6% of YouTube Shorts originated from India, and 23.4% from the United States;More than 70% of YouTube Watch Time Is on Mobile;More than 70% of YouTube Shorts Are Longer than 15 Seconds, but Have a 60 Second Time Limit;74% of Adults in America Use YouTube;The average YouTube Shorts engagement rate is 5.91%.16.4% of YouTube’s Site Traffic Comes from America;More than 26.7M people have a YouTube Premium account in 2023;About 72 Percent Of YouTube Shorts Are Over 16 Seconds Long;One YouTube Subscriber Is Worth 25 TikTok Followers;YouTube generated 19.7B in revenue (ads + premium subscriptions) in 2020;YouTube Shorts Are Growing 135 Percent Year Over Year And Have Over 1.5 Billion Monthly Users;YouTube Shorts demand is outpacing supply (see image below);(sourc……
Unless you’ve been living under a rock these past few years, you must have heard that the attention spans of internet users now rival that of a goldfish. During such interesting times, marketers and content creators should keep this Shakespeare quote in mind: Brevity is the soul of wit.So, instead of large chunks of text and long boring videos, they should use brief text and short videos if they want to capture and keep the audience’s attention in an attention-deficit world.Speaking of short videos, YouTube Shorts are among the most popular types of short-form videos in 2023, receiving more than 50 billion views per day. As a business, influencer, or content creator, you cannot afford to overlook a feature that attracts such a huge viewership.And most importantly, how a nifty YouTube Scheduler can make your video content creation journey a whole lot smoother.YouTube Shorts are brief, snappy videos created and watched on the YouTube platform. I like to call them tiny, addictive video snacks, perfect for grabbing your attention in a flash!These Shorts are quick, snappy, and oh-so-easy to watch. and are designed to be fun, catchy, and keep you hooked, kind of like the trailers before a movie, but bite-sized.YouTube Shorts last up to 60 seconds and come in all flavors: funny skits, cool dance moves, quick tips, or even snippets of someone’s day. You can take a look at Social Champ’s YouTube Shorts to get an idea.YouTube Shorts hold immense significance as they offer a dynamic and engaging platform for content creators and viewers alike. Their importance lies in their ability to swiftly captivate audiences, allowing creators to showcase their creativity in concise yet impactful ways.Here are five benefits of YouTube Shorts that make it easy to see why you should try integrating them into your YouTube marketing strategy:Unlike longer, more elaborate videos that might demand professional equipment, intricate editing, or extensive planning, Shorts allow creators to utilize the tools that are available on their mobile devices. These tools empower creators to edit, enhance, and refine their content directly on their smartphones.With features like trimming, adding music, applyin……
